This Privacy Policy explains how AUTO24 d.o.o. collects and processes personal data gathered through the website https://rentacar24.hr/, in accordance with the General Data Protection Regulation (GDPR) and applicable Croatian law.
1. Data controller
AUTO24 d.o.o., Požarinje 38, 10000 Zagreb, Croatia, OIB: 62556081822 (the "Company", "we").
Contact for data protection matters: info@rentacar24.hr, +385 98 392 622The Company is not required to appoint a Data Protection Officer; please use the contacts above for any questions.
2. What data we collect and on what legal basis
- Contact form — full name, e-mail, and message content. Purpose: to receive and respond to your enquiry and communicate with you. Legal basis: your consent and/or taking steps at your request prior to entering into a possible contract, or our legitimate interest in responding to enquiries (Art. 6(1)(a), (b) and (f) GDPR).
- Website usage data (analytics) — through Google Analytics (loaded via Google Tag Manager) we collect data such as IP address, device and browser type, pages visited, and interactions on the Website. Purpose: visit statistics and improvement of the Website. Legal basis: your consent (Art. 6(1)(a) GDPR).
- Marketing and measurement (Meta / Facebook Pixel) — data about your visit and interactions to measure advertising effectiveness and display relevant ads. Legal basis: your consent (Art. 6(1)(a) GDPR).
3. Cookies
The Website uses cookies. Non-essential cookies (analytics and marketing) are set only after you give consent. Details are provided in our Cookie Policy.
4. Recipients and processors
Your data may be processed by our service providers acting as processors on our behalf: the hosting and web platform provider, Google (Google Ireland Limited / Google LLC) for analytics, and Meta Platforms (Meta Platforms Ireland Limited) for measurement and advertising. We do not sell personal data to third parties.
5. Transfers to third countries
By using Google and Meta services, data may be transferred outside the European Economic Area (e.g. to the USA). Such transfers are based on the European Commission's adequacy decision (EU-U.S. Data Privacy Framework) and/or on standard contractual clauses, with appropriate safeguards.
6. Retention period
We keep contact-form data for as long as necessary to handle your enquiry and for a reasonable period thereafter for any follow-up enquiries, after which we delete it, unless the law requires longer retention. Analytics and marketing data are kept in accordance with the providers' settings and retention periods and the duration of your consent.
7. Your rights
In relation to your personal data you have the right to: access, rectification, erasure, restriction of processing, objection to processing, data portability, and to withdraw consent at any time (without affecting the lawfulness of processing carried out before withdrawal). You can submit a request to info@rentacar24.hr. You also have the right to lodge a complaint with the supervisory authority: Croatian Personal Data Protection Agency (AZOP), Ulica Metela Ožegovića 16, 10000 Zagreb, tel. +385 1 4609-000, e-mail azop@azop.hr, azop.hr. +385 1 4609-000, e-pošta azop@azop.hr, azop.hr.
8. Data security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.
9. Voluntary provision of data
Providing data through the contact form is voluntary, but without it we cannot process and respond to your enquiry.
10. Changes to this Policy
We may update this Policy from time to time. The current version is always published on the Website.
Effective date / last updated: 24 August 2026.
